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Season 1
Episode 6 | 19:34

Key Takeaways

TAKEAWAY 1 | 03:18

How UberEats aligns its goals with the business strategy like a pro


TAKEAWAY 2 | 05:37

Customizing campaigns and making well-informed decisions by leveraging data


TAKEAWAY 3 | 06:14

Going beyond simply acquiring new customers


TAKEAWAY 4 | 07:12

Touching upon the ROAS factor


TAKEAWAY 5 | 08:08

Christina talks about measuring the right metric for the relevant campaign


TAKEAWAY 6 | 10:08

Draw qualitative and quantitative analysis to optimize campaigns at scale


TAKEAWAY 7 | 10:38

Indulging in precision marketing to better returns


TAKEAWAY 8 | 11:42

How personalizing experiences to bring users more closer to the brand


TAKEAWAY 9 | 13:09

Performance-based refresh for evergreen campaigns with the help of AI


TAKEAWAY 10 | 14:49

Infusing predictive models & how UberEats manages some of its key use cases


Cristina Hellmund

Chief of Staff & Corporate Strategy at Uber Eats (LATAM)

As the Head of Corporate Strategy & Chief of Staff to the Regional General Manager of Latin America at Uber, Cristina ensures things get done perfectly and well in time. She serves as a strategist, adviser, and facilitator to the broader Delivery Leadership team. The scope is broad and ranges from annual planning and resourcing to organizational design, headcount allocation, and ad hoc projects. My primary tools involve collaboration, communication, creativity, and scrappiness.

Expertise
  • Staff Management
  • Research & Development
  • Corporate Strategy
  • Marketing & Public Relations
  • Team Management & Leadership
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