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The Marketing AIvolution Blog

Unlock business potential with research-driven insights

September 30th, 2021
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Dynamic Dashboard & its Impact on Modern Businesses.

Image placeholder Pyxis One

It’s that time of the week. Again. 

 

You have to present a weekly review of the marketing slides which you were only able to wrap up at 3 AM (we know the pain). You’re all set, your presentation is choc a bloc with bar charts, pie charts, pretty colors, and every possible data you could fit into those slides.

 

The day is finally here. 

 

You present your hard work – insights that you thought were the lost pieces of the puzzle. But just as you begin to think it’s going smoothly, one of the managers asks you about how the brand compares with the top 5 competitors, for women in the age range of 35-45, in terms of conversions along with 10 other things? They tend to do that often. 

 

You will need another hour to set those filters and get those insights. So you try to stick with the good old, “I currently don’t have that but here’s how this segment is doing,” and you try to shake it off. It seems like all your efforts fell short. Clearly not the best presentation. 

 

If this was you, at some point, you aren’t alone. A lot of marketers go through the static data crisis. 

 

Now imagine if you had a really intelligent dashboard that can churn out insights on your command – in real-time. Wouldn’t that be great? 

 

Enter dynamic dashboards that are agile, consistent, and can create intuitive dashboards through a couple of clicks. 

 

Why do you Need Dynamic Dashboards?

 

Dynamic dashboards enable marketers to dig deeper into data and unlock those hard-to-find insights in seconds – if not real-time. Filters, functions, informative visualizations, and everything else related to reporting & analysis – all with just a few clicks. This means marketers don’t have to spend hours to make these reports for them. Let’s sum it all up with 6 enormous benefits of using dynamic dashboards. 

 

 

  • Data Consistency

 

Picture this: you are presenting some crucial figures to your CMO. Mid-presentation you realize that the numbers you are presenting don’t match the numbers displayed on your CMOs analytics dashboard. 

 

This is a classic case of data inconsistency. It can happen when the data is consistently updated over time. Static reports fail to reflect real-time changes in the data – which can lead to inaccurate insights. That can further lead to poor decision-making. 

 

  • Accurate Visualization

 

Plotting charts and graphs isn’t easy. You have to consider scales, units, corresponding axes, secondary axis, legends, and so much more. Not to forget, choosing the accurate plot for each data type – plotting a pie chart for time-series data will only leave your managers perplexed. 

 

With Pyxis One’s dynamic dashboard, marketers can focus on explaining the ‘why’ behind the trends and leave the math of plotting to the dashboard. It automatically selects the most suitable graph that is intuitive and can easily be modified. 

 

  • Industry Benchmarks

 

Stats speak a lot. But stats speak even better when put in a contextual way. Our dynamic dashboard analyzes your marketing performance in a competitive landscape. This means you know how you are performing vs. how everyone else is doing. 

 

  • Dynamic Drill-Down

 

Remember the soup static data got us into at the beginning of this blog? Yes. You can say goodbye to those embarrassing, ‘I don’t have those insights,’ moments. Dynamic dashboards can produce even the most niche drilled down data you can think about. 

 

 

CTR, for men, from the UK, age range 45-70, for Q2, for earning more than £2000 – against your competitor X, for a certain channel, during a specific time of the day. 

 

Apart from this, it also enables marketers to function like data analysts by carrying out predictive, descriptive, and diagnostic analytics – with just a couple of drag and drop. Yes, it’s kinda like Jarvis without the creepy robotic voice. 

 

  • Easy-to-use and Super Intuitive

 

An ideal visualization doesn’t need any explanation. It should be clear, sharp, and easy to understand. 

 

Here, analysts and marketers often find themselves looking for the best trade-off between form vs. function. A clear graphical representation gets cluttered if we keep adding more and more features into it. And the problem with traditional charts is – well, they get incredibly complex when loaded with more features. 

 

Dynamic dashboards can create unconventional charts that are highly intuitive. Word clouds, heatmaps, and all other visualizations that aren’t boring and talk in bare numbers. 

 

Dashing Dashboards that Delivers

 

Data, today has become the single most powerful asset for brands to answer their questions. To harness its true capability, brands need an easy-to-use and intelligent dashboard. If you hate waiting for your excel to load, or spend a lot of time creating dashboards, Pyxis One dashboards are just for you. 

 

Look for yourself the power of a functional & easy-to-use dashboard by booking a demo with our team. 


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